First, Self-Publish Your Book, Then Sell It
Before you can sell your books using Lulu’s variety of sales options, you need to publish your book.
Come ready to publish with a fully-formatted PDF for your interior. Then add your own custom cover PDF or use Lulu’s drag-and-drop cover designer to build one.
Sell Your Book, Your Way
At Lulu, we offer authors and creators multiple ways to sell self-published books. Choose the selling option(s) that best fits your audience, business model, and publishing goals.
SELL ON THE LULU BOOKSTORE
The Fastest Way to Sell Your Book
Make your book available immediately after publishing by listing it on the Lulu Bookstore. Your book will have its own product page, and you’ll earn 80% revenue on each sale.
Speed to Market
Creators earn more profit when you sell on the Lulu Bookstore
Endless Options
Make exactly the book you want and sell it without restrictions
Free to Publish
No fees or charges to make and sell your book
More Profit, Fewer Restrictions
Publish your book for free in your Lulu account. Set your own price and make it available on the Lulu Bookstore within minutes.
You won’t need in-depth metadata or an ISBN to list your book on Lulu. And you won’t need to wait around for retailers to review and approve your book.
How Much Money Can I Make?
With Lulu, you set your own retail price, giving you full control over how much you earn. You’ll earn 80% on every sale, after printing costs. Here's an example to illustrate how revenue is split.
DIRECT SALES
Sell on Your Own Website
Lulu Direct connects print-on-demand books to Shopify, Wix, WooCommerce, or any site with our Print API. Sell your books directly to your readers through your own website.
Keep 100% of Your Profit
Use Lulu as your print and fulfillment partner. You manage the sale and keep all of the profit from your customers.
Automate Sales & Fulfillment
Digital print-on-demand allows you to fulfill books as they’re ordered with Lulu’s white-label, automated platform.
Retain Customer Data
Because your readers use your checkout, you’ll have access to their customer data to build your marketing list.
ECOMMERCE
Sell on Your Terms
Know your customers, profit from your book, and enjoy features like white-label drop shipping, product variant support, and book bundling.
Lulu’s flexible print-on-demand model is the most efficient way to enable direct-to-consumer sales. Built on an open API, our global network of printers offers fast and automated book fulfillment, greatly simplifying supply chain logistics.
RETAIL DISTRIBUTION
List Your Books with Major Retailers
Sell with over 40,000 online retailers and libraries, including Amazon, Ingram, and more.
Global Audience
From Amazon to brick-and-mortar bookstores, your book is available where readers shop
Format Options
Make a book or an ebook using a wide variety of retailer-accepted formats
One Dashboard
Manage your book printing, publishing, and sales from all channels in a single dashboard
Reach a Global Audience with Retail Distribution
Select retail distribution for your book, publish it with all necessary metadata (copyright, ISBN, and description), and once your book is approved, retail sites will list it for sale.
Includes print books on Amazon and available through the Ingram Network, and ebook retailers like Kobo, Scribd, Apple Books, and Libri.
Compare Lulu’s Selling Options
Book Pricing Calculator
Quality book printing at a reasonable price. Check pricing, format variations, retail pricing, and shipping for custom books or calendars.
Hire A Pro
Support for your publishing journey with editors, cover designers, and author communities.