Sell Your Book on Amazon, Barnes & Noble, Ingram, & More

PUBLISH ON THE LULU BOOKSTORE

The Fastest Way to Bring Your Books to Market

You can list your newly published book, ebook, or calendar on the Lulu Bookstore immediately. This is the fastest and easiest way to make your book available for sale.

80% Revenue Share

Endless Options

Free to Publish

Laptop and phone displaying page from the Lulu bookstore.

More Profit, Less Restrictions

Books sold on the Lulu Bookstore earn you 80% of the revenue from each sale. You won’t have to worry about shipping options, taxes, or any logistics. Simply list your book and share the link for your readers to purchase.

Start A New Project

How to Publish on the Lulu Bookstore

You can select from any of our product options for the Lulu Bookstore. That includes the size, binding, ink, paper, and cover finish.

STEP 1

Start Your Project

Select Publish Your Project and choose which retail options you need.

STEP 2

Add Copyright & Metadata

Include important details, like your ISBN, author name, and copyright.

STEP 3

Design Your Book

Upload your file and select from the available paper, ink, and binding options.

STEP 4

Add Details, Pricing, & Payees

Finalize your book with a description and tell us how you want to be paid.

STEP 5

Publish

Finalize your project, select the retailers you’ll use, and pay any distribution fees necessary.

Sneak Peek the Upload Process

Lulu’s user-friendly interface makes it simple to print a book for yourself. We streamline the process so you only have to upload your interior PDF and create a cover. Then you’re ready to buy a copy of your new book!

PUBLISH WITH RETAIL DISTRIBUTION

Make Your Books Available on Popular Retail Sites

Lulu’s retail distribution services extend beyond the Lulu Bookstore to include major booksellers like Amazon and the Ingram network.

Global Audience

Standard Formats

One Dashboard

book made accessible through Amazon and Ingram's catalog

Meet Your Readers Where They Shop

Making your book available to readers everywhere they shop. Once accepted for distribution, you book will be listed on Amazon and with Ingram’s catalog, servicing over 40,000 retailers, schools, and libraries.

Start A New Project

How to Publish for Retail Distribution

Books using retail distribution have some limitations based on the retailers we work with. You'll see which size, binding, paper, and ink options are available on the Design step.

FIRST STEPS

Gathering Your Metadata

Metadata is a fancy term for information about your book. These details, like the author's name, title, and ISBN, are necessary for distribution. Once you’ve added metadata and published your book, you won’t be able to change this information. Watch this video to learn more.

Here’s what you’ll need:

BEFORE PUBLISHING

Adding an ISBN

An International Standard Book Number (ISBN) is a unique identifier that let’s prints and retailers reference the exact details for your book. That includes the contents, copyright details, and specifications.

You’ll need to include an ISBN on the back cover of your book and on the copyright page.

Lulu can generate the image file for this ISBN while you’re publishing, either on the Copyright Step or when using the Lulu cover designer.

BEFORE PUBLISHING

Check Eligible Products

Not all of the our product options are available for retail distribution. Review our Eligible Products guide to see which sizes, binding types, paper, and ink will be accepted by Lulu’s retail partners.

Image showing Lulu products bearing the Retail Distribution Eligible symbol.

Download Free Products Guide (PDF)

The Retail Distribution Process

You’ll need to add an ISBN, copyright page, and author information to be accepted by retailers. Follow the steps below to ensure you add all the right metadata for your book.