Profit More From Every Sale
Sell directly to your readers, keep 100% of the revenue, and capture customer data for future marketing efforts.
Automate Print & Fulfillment
Print and ship every order on demand. Eliminate inventory while keeping control of your brand and customers.
Scaling Your Business
Use Lulu’s tools to automate fulfillment and production, offer book-of-one printing, and scale with Lulu’s technology.
USER-FRIENDLY SETUP
Sell on Your Terms
Know your customers, profit from your book, and enjoy features like white-label drop shipping, product variant support, and book bundling.
Lulu’s flexible print-on-demand model is the most efficient way to enable direct-to-consumer sales. Built on an open API, our global network of printers offers fast and automated book fulfillment, greatly simplifying supply chain logistics.
INTEGRATE ANYWHERE
Fast & Easy Direct Sales
The Direct Buy Button is the fastest and easiest way to sell books directly from your newsletter, social profiles, and website without worrying about shipping or taxes.
Collect user data from each sale, opening up options for future marketing and building a sustained relationship with your customers.
SHORT-RUN PRINTING
Simplified Bulk Ordering
Collect orders from events, pre-orders, or crowdfunding campaigns. Then use the Order Import tool to upload all those orders at once and drop ship your books around the world. Simply upload a spreadsheet with order information, and Lulu handles the rest.
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“By integrating Lulu's API with platforms like Ghost and Zapier, the magazine reduced its internal production time from two weeks to just two hours. Lulu's high-quality printing ensured that the magazine stood out as a professional, legitimate publication.”
— Chelle Honiker, Indie Author Mag
“From two weeks to just two hours...”
A Side-by-Side Look at Our Selling Tools
Lulu Direct Integrations
Shopify
Shopify has long been among the most popular and robust ecommerce platforms. Integrating with Lulu Direct allows you to take advantage of Shopify’s variety of selling tools for your book.
Wix
Ideal for simple sites, Wix is one of the fastest ways to build a professional website. Connect with Lulu to quickly start selling and dropshipping print-on-demand books from your Wix store.
WooCommerce
WordPress is the most popular way to build a website. Using WooCommerce, a WordPress plugin, you can list your books on your site, and Lulu will automatically print and ship for you.
Direct Sales Tools
Lulu Print API
Need a custom integration? Lulu’s Print API connects directly to our global print and fulfillment network. There are no fees, and you pay only to print and ship orders.
Batch Order Creation
Simplify your next book launch or crowdfunding campaign by fulfilling your orders after you’ve collected funds. Drop ship all your orders at once from our global print network with the Order Import tool.
Direct Buy Button
Sell books and calendars from your own site, newsletter, or social bio with the Direct Buy Button. No coding required, and Lulu and Stripe handle checkout, so it's fast and secure from the first sale.
“...a game-changer for my company”
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“Working with Lulu was a game-changer for my company! They integrate so smoothly with my personal Shopify store, and their customer support has been top-notch.”
— Katie Cross, Katie Cross Books
Get Started with Direct Sales
Print-on-Demand Production Timeline
Direct Sales FAQs
What Is Lulu Direct?
When you publish a book using Lulu Direct, your customers will buy directly from you. Lulu will handle printing and shipping the book to your customer while you pay Lulu for printing and shipping costs.
Lulu Direct connects Lulu's print-on-demand services to your website using popular ecommerce platforms like Shopify, Wix, or WooCommerce. It also includes access to the Order Import tool for shipping large orders to a variety of customers and the Direct Buy Button for fast, easy embedded checkout.
What Products Can I Print Through Lulu?
You'll have access to all 3,000+ print book and calendar format combinations Lulu offers and the freedom to design your interior and cover PDFs.
You can build a diverse catalog by offering multiple products for sale. Each product can include variants such as hardcover, softcover, or magazine formats, all fulfilled automatically and shipped to your buyers globally.
See Lulu’s product specifications to find all of your binding, size, ink, and finish options.
Why Should I Use Lulu Direct?
Do you have an audience for your content, products, or services? Lulu Direct is perfect for creators and authors who are growing their business.
When you sell your books directly to your audience, you can capture your reader's email contact information for future marketing efforts. You’ll retain 100% of your revenue, only paying Lulu for printing and shipping costs, and enjoy white-label fulfillment for all your orders.
Because Lulu Direct is free to use and connects to popular ecommerce platforms, adding books to your store is simple.
What Are The Benefits Of Lulu Direct?
Lulu Direct connects Lulu’s print-on-demand and fulfillment to your website. Using Lulu Direct brings several benefits to your content business:
Retain 100% of your revenue
White-label shipping for all orders
Fully automated sales, printing, and shipping
Support for multiple product variants
Bulk ordering with the Order Import tool
When you use Lulu Direct to sell your book, customers buy from you directly. You control the price and know exactly how much you'll earn from every sale. With white-label receipts, your customers only see you and your brand when they order your book.
How Does Lulu Direct Work?
Lulu Direct provides you with a variety of methods for selling print-on-demand books and calendars directly to your audience.
Ecommerce Integrations - Connect your Shopify, Wix, or WooCommerce site directly to Lulu. Sell books from your site and Lulu will automatically fulfill them.
Multi-address Bulk Ordering - The Order Import tool allows you to upload a CSV file with your customer’s information and the project they ordered. Lulu will fulfill all of the orders at once and ship to the individual recipients.
Direct Buy Button - Create a buy button or checkout link using Lulu and Stripe to power the cart. The fastest and easiest way to sell your print-on-demand books directly to readers.
When they purchase, Lulu will automatically charge the payment method you’ve saved with us to pay for printing and shipping. Then, the book’s files are sent to the printer, where we’ll print, bind, and package the book for delivery. Finally, we ship the book directly to your reader.
After setting up all of Lulu Direct’s features, the entire ordering process can be automated, freeing you up to create more content!
Can Each Of My Customers Personalize Their Individual Order?
Yes, with Lulu Print API, you can create personalized books, accept orders through your site with those personalizations, and send the orders to Lulu’s printers.
Our Shopify app, Wix, and WooCommerce integrations do not have personalization options for individual projects. Each book you sell using Lulu Direct must be connected to the Shopify app, Wix, or WooCommerce with prepared files. Complete personalization requires a new file for each order based on the customer’s personalization.
Got Questions?
Our team is ready to help. The Lulu Direct Knowledge Base is the best place to start.